Intercultural Design - Cultural Sensitivity in Design

A proposal to concretise ideas, supported by research, for a final design revolving a given theme that reflects students understnding and interpretation of global issues and design aesthetics.

Requirement:

The general theme is "Cultural Sensitivity in Design"
Study a cultural phenomenon, or a particular subculture that is perceived as "sensitive", and "frame" your study within the chosen theme.
Convey this cultural aspect without altering the actual facts.
The interpretation and adaptation should raise awareness among the viewers.
Produce prelimimnary ideas on how to visually express your interpretation using design language. (Each idea is t be supported by a short rationale).

Submission:

A 200 word write-up - Defining and interpreting the theme in relation to the chosen cultural elements.
A minimum of 3 preliminary ideas - with detailed sketches and individual rationale.
Citations, visual references, references list, picture credits are needed.

2.1 Idea proposed and premilinary research

The project this time requires us to choose a culture and research it. We have chosen Chinese paper cutting, which is a traditional Chinese art form and has been listed as an intangible cultural heritage in China.

2.2 Topic selection and research

For this project, we also need to explore the cultural sensitivities within the culture we have chosen. Therefore, our topic is the cultural sensitivities within the art of Chinese paper cutting. Through preliminary research, we have discovered that Chinese paper cutting contains many elements of traditional Chinese culture. Moreover, Chinese paper cutting is highly integrative; it serves as a medium for artistic expression, portraying various aspects such as festival customs, well wishes, and the Chinese zodiac. Furthermore, paper cutting art can also function as accessories or decorations.

2.3 Proposal Powerpoint (PDF)

2.4 Proposal Presentation Video

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3. PROJECT 02: DATA COLLECTION

Project 2: Data Collection

Student will conduct a data gathering collection process about the culture with relevance to the theme and your research objectives.

Requirement:

Student are required to collect visual, oral, textual and tactile artefacts that would be part of their research materials for the ideation in Project 1 (proposal). All collected artefacts and materials must be
recorded, kept and documented, accompanied by necessary information such as the type of artefact and material, its purpose, its symbolism, its cultural/historical background, and more, depending on the kind of artefact and material.

Data Collection Methods:

Observation study
Interview of relavant stakeholder
Online and/or actual physical material* visual research of the selected culture
(the people/arts/symbols/architecture/text/calligraphy etc.)

Submission:

In relevant ways that protect and preserve the collected artefacts and materials
Accompanying descriptions that properly and clearly informs about important information of each artefact and materials.

3.1 Data collection methods

Online Research

In our online research, we wanted to search for the meaning and origin of the different symbols of paper cuttings, and we also wanted to study how paper cuttings can be used in design.
Online Survey

Our online survey was conducted through Google Forms, and we went through both English and Chinese, two languages that allow us to collect more data from different masses so that we can better analyze it in the design language.

3.2 Data Collection Microsoft powerpoint (PDF)

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4. WORKING PROGRESSION

These are my working progress from Week 01 to Week 07.

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5. FINAL PROJECT

Upon the completion of the research, data collection, participation in all class lectures and tutorials, presentation of a complete proposal and research data, students are to produce visual design outcomes related to their interpretation of the given theme.

Requirements:

Utilising the data collected from the research trip, students are to produce visual design outcomes that reflect their interpretation and definition of “Framing”, bearing in mind to consider cultural and

aesthetic aspects, balanced with their design knowledge. Various directions and approaches can be engaged in, such as experimental design/art with the use of manual/digital or combination of both media.

Submission:

This depends on the proposed medium.

5.1 Final PowerPoint (PDF)

5.2 Final Presentation (Recording)

Video 2 Final Presentation (Recording)

5.3 Final Design

Figure 1.0 Final Design (JPEG)

5.4 E-Portfolio link

🔗 Blog Link:

https://tzewei29.blogspot.com/2024/02/intercultural-design-project-01-proposal.html

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5. FEEDBACK

Week 01 - Week 03

After finnish submitted the Project 01: Proposal, Mr Asrizal recomended us to proceed with the topic "Traditional Chinese Paper Cutting art" culture.

Figure 5.1 Topic selection

Week 05 - Week 07

Durind Week 06, our group have a discussion time with Ms Maria, and she also have give advise and feedbacks towards our Project 02: Data collection and final outcome of the design.

Figure 5.2 Feedbacks (Week 06)

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6. REFLECTION

In this reflection, I will discuss my experience working on project 01, 02 and Final project of the module, Intercultural Design. The assignment was designed to concretise ideas, supported by research, for a final design revolving a given theme that reflects students understnding and interpretation of global issues and design aesthetics. Throughout this reflection, I will analyze my approach to the assignment, reflect on what I learned, and consider areas for improvement.

For Project 01, Project 02 and Final Project, I have learned research skills and critical thinking. This is because I need to analyze information, evaluate evidence, and draw conclusions while conducting research part. This task is count as a research task, so gathering information from textbooks, articles, or online resources becomes a must part to complete this assignment, thus our group and I have to make mmore effort on gathering correct information.

Overall from this module, I have learn communication skills. Through this assignment, I learned how to express my thoughts clearly, listen actively to others and communicate respectfully even in challenging situations. Furthermore, I also learned how to teamwork and collaboration with others. I learned how to leverge each other's strengths, offer support, and collaborate to achieve the best outcomes. I also learned the importance of compromising and accommodating different perspectives within the team. I have a good experience and have enjoyed this module from the start till the end of the semester.

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Quick link (Google Drive):

Project 01: Proposal

Project 02: Field Study - Data Collection
Project 03: Final Design and Portfolio

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Chin Tze Wei (0357423)