Application Design 1 - Project 01: Mobile Application Proposal

APPLICATION DESIGN DST 60504

WEEK 01 - WEEK 04  (23.09.2024 - 14.10.2024)

NAME: Chin Tze Wei

I.D: 0357423

COURSE: Application Design / Bachelor of Design (Honors) in Creative Media

GROUP: Class 01 Sec 01

Application Design 1- Project 01: Mobile Application Proposal


- LIST -

TABLE OF CONTENT

1.  Lectures
4.  Feedback
5.  Reflection



1. LECTURES

1.1    Lectures

Week 01: Introduction to Mobile Application Design
Mr. Zeon instructed us to review MIB and download it. He also outlined his expectations for this module and highlighted the importance of application design. Our initial task was to create a draft proposal.

Week 02: The Art of User-Centered Design (UCD)
In week 2, the lecture will concentrate on user-centred design, user experience design, user interface design, and the UCD process. We can add additional elements to Project 1's final submission using the week 2 lecture slides as a reference. For the final proposal, we only need to concentrate on one corporate app.

Week 03: Usability
Mr. Zeon discussed the significance of usability in application design, highlighting features like consistency, simplicity, visibility, feedback, and error prevention. We were required to present our final proposal in the upcoming class. Attendance for Week 4 is mandatory, and not attending will lead to a reduction in presentation scores.

Week 04: Presentation Week (Project 01)
Each of us has five minutes to share our proposals. Following our presentations, Mr. Zeon provided us with feedback.


1.2    Class Summary: 

Week 01

  • Introduced Module Information Booklet (MIB)
  • Explain assignments and E-portfolio
  • Start to conduct Project 01: Mobile Application Proposal

Week 02

  • Conduct Lecture Slide "The Art of User-Centered Design"
  • Conduct Lecture slide "Usability Designing Products for User Satisfaction V2"
  • Explain the requirement of Project 01 Final Presentation.
  • Continue Project 01

Week 03

  • Cunsult Project 01 with Mr Zeon.
  • Continue Project 01

Week 04

  • Presentation (Project 01)




2. INSTRUCTION

Module Information Booklet (MIB)

Module Information Booklet (23/09/2024)




3. PROJECT 01: MOBILE APPLICATION PROPOSAL

To-Do-List: 
  1. Create a proposal documentation for a mobile application project.
  2. Redesign an existing unsatisfactory app, subject to preliminary approval.
  3. Conduct surveys, interviews, market studies and research on the selected topic.
  4. Include key features and a clear flowchat of the app.
  5. The document will determine if the mobile application idea is good to continue to the next development phase.  

Week 01: App Research and Exploration

Instructions:
  1. Choose 3 various applications
After a few day of research, here are the 3 options for apps redesign:
1.    Google Keep
2.    Forest
3.    ZARA

During the first week of my research, I discovered an interesting genre in my app store, it was a feature that helps people browse applications by category. For instance, when I click on the genre "Productivity", I find various learning apps like Google Keep, Calm, Todoist, etc. Delving deeper, I explore their ratings and reviews/ I decided to focus on language learning application because the 1st app on the genre is Duolingo. Therefore, I have choosen Google Keep, Forest and ZARA as my draft poposal.

Figure 3.1  Applications for draft


Working Processes of Draft Proposal (Week 01):

Figure 3.2  Working Progress 01

Figure 3.3  Working Progress 02

Figure 3.4  Working Progress 03

Figure 3.5  Working Progress 04

After finnish explore and observe those app's UI/UX design, I then started identifying the design flaws of the app and jot them down in the slides.

Week 02: Draft Proposal (Finished)

Instructions:
  • Finalise the draft proposal, and add some missing information that required by Mr Zeon.
  • Start doing on the final proposal
  • Submission deadline is on Week 4

After getting feedback from Mr. Zeon, I then continue to finnish my draft proposal.


Click HERE to access the draft proposal in Canva.

Week 03: Finalised Proposal (Presentation)

Application name: Google Keep
Category: Productivity
Target audience: Individuals who need a simple and accessible tool for quick notes and to-do lists.
Age: 25-34 years old

The pupose of researching the Google Keep application is to improve the usability, enhance user experience, and address design limitations.

Inside the proposal slides, I have included these category:

1.0  Introduction of mobile application
    1.1  Introduction of Google Keep
    1.2  Rate and Reviews of Google Keep
    1.3  Current app design
    1.4  Key features of each page
    1.5  Weaknesses and Solution of Google Keep
2.0  Purpose of Redesigning Google Keep
    2.1  Purpose of Proposal
    2.2  Purpose of Research App
    2.3  Importance of Mobile App Design
    2.4  Impact of Mobile Application Design on UX
3.0  Competitive Analysis
    3.1  Google Keep
    3.2  Notion
    3.3  Evernote
4.0  User Demographic and Needs
    4.1  User Demographic
    4.2  User Needs
5.0  Goals and Objectives
    5.1  Primary Goals
    5.2  Secondary Goals 
6.0  User Research
    5.1  User Surveys
    5.2  Interviews
    5.3  Usability Testing
7.0  Action Plan
8.0  References

Click HERE to access the final proposal (OLD) in Canva

Unfortunately, the app I chose did not meet Mr Zeon's  standards, he said that the app I chose is too simple, so I had to redo the whole presentation slide again.

Week 04: REDO Final Proposal

After that, I tried to choose another applications that is more suitable. As, Mr Zeon said, the chosen application should have more pages (Navigation Bar) and more function. To meet the requirement, I tried to narrow it down and focus on the mobile apps that buy things. Becuase these apps will be used by people no matter when and where, it is a very daily mobile application.

Moreover, I then focus on the category, shopping and fashion retail. 

Figure 3.6  Options for final proposal

After that, I have decided to redesign the Padini Mobile App. The reason why I chose this app for redesign is that, compared with the UI design of ZARA and UNIQLO app, it is obvious that PADINI app is very old style. And according to user feedback from the app store, the app has very significant UI problems, so the app is very suitable and high potential for redesign. Lastly, I proceeded to redo my final proposal slide using the new chosen app.

Figure 3.7  Chosen App - Padini App

Application Name: PADINI
Category: Shopping/Fashion Retail 
Target Audience: Users who value convenience and accessibility in online shopping


Same as above listed, the final proposal should include the following sections:
1.  Introduction
2.  Background and Content
3.  Goals and Objectives
4.  User Research
5.  References


Working Processes of Final Proposal (Week 04):

Figure 3.8  Working Progress 01 - Table of Content (Final Proposal)


Figure 3.9  Working Progress 02 - Introduction of Padini App (Final Proposal)

Figure 3.10  Working Progress 03 - Current App Design (Final Proposal)

Figure 3.11  Working Progress 04 - Competitor Analysis (Final Proposal)

Figure 3.12  Working Progress 05 -  User Needs (Final Proposal)


Week 05: Submitted final Proposal and Record Presentation

During the next week, I resubmited the Final Proposal slide to Mr Zeon and also the record presentation video.

The following is my Final Mobile App proposal of the PADINI app:
Click HERE to access the final proposal (NEW) in Canva.


Video 01  Recorded Presentation Video for Project 01

Click HERE to watch the Presentation Video in Youtube.




4. FEEDBACK

Week 01
  • No feedback was given.

    Week 02
    General Feedback: 
    •  Continue on the draft presentation slides
    Specific Feedback: 
    •  Try change the high rating mobile application to low rating mobile application

    Week 04
    Specific Feedback: 
    •  The app is to simple and the pages of the page is not that mcuh, so need to REDO the whole proposal.





    5. REFLECTION

    5.1    Experience

    Engaging with this project offered a practical chance to analyze and evaluate a mobile application. It enable me to implement UI/UX concepts that I have learned from class into this project.


    5.2    Observation

    I have observed that the PADINI mobile app has signaficant problems in UI and have room for improvement. Competitors like UNIQLO and ZARA app have provided  more trendy UI layout and more interactive user experience, which I can use for reference.


    5.3    Finding

    Through analyze the chosen application, I found out that navigation and visual clarity of an applications are very important to enhance the user experience of an application, this can make the application more user-friendly and boost user satisfaction.




    QUICK LINK

    Project

    Project 03: Lo-Fi App Design Prototype
    Final Project: High Fidelity App Design Prototype

    Google Drive Link: Click HERE


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