Experiential Design: Task 02 - Experience Design Project Proposal
EXPERIENTIAL DESIGN MMD 60204
WEEK 05 - Week 07 (20.05.2025 - 03.06.2025)
NAME: Chin Tze Wei
I.D: 0357423
COURSE: Experiential Design / Bachelor of Design (Honors) in Creative Media
GROUP: Class 01 Sec 01
Experiential Design - Task 02: Experience Design Project Proposal
- LIST -
1. INSTRUCTIONS
Module Information Booklet
Module Information Booklet
Task 02: Trending Experience (Week 04 - Week 07)
For this task, we will need to choose a topic and develop an experience
design proposal — this could involve anything from digital (screen-based) to
physical space experiences. The proposal must include:
- Clearly explain the project idea and user experience.
- Analysis of the current experience, comparisons with similar designs, and suggestions for improvement.
- Provide sketches and mock designs to show how the final experience would look from a user's perspective.
Goal: deepen our understanding of experience design and to showcase
creativity, analytical thinking, and storytelling through a professional
proposal document.
2. TASK 02: EXPERIENCE DESIGN PROJECT PROPOSAL
2.1 Research and Exploration (Google Document)
Research and Exploration (PDF)
2.2 Final Proposal (Canva Slides)
Click HERE to access to the file in Canva
2.3 Presentation Video
3. REFLECTION
For this assignment, we had to create a detailed proposal by focusing on
elements such as interaction, user experience, and conducting research on few
case studies for our proposal. Throughout this process, I gained valuable
insights not only into augmented reality (AR) but also into how to
develop a concept more comprehensively.
Since it was a group task, my primary responsibility was to work together with
my teammate, Zhi Ching to write the proposal and include any necessary
supporting information. My teammate, Zhi Ching, took charge of the art
direction and overall person in charge. While drafting the proposal, I delved
into various ways to develop and enhance our concept. Although the journey
wasn't always easy and the results didn’t meet our initial expectations, it
made us aware of the potential for incorporating more interactive features in
the future.
In summary, this assignment has significantly improved my collaboration skills
within a group, as well as my critical and creative thinking abilities. Most
importantly, it has deepened my understanding of AR and its applications in
our final project.
QUICK LINK
Tasks
Google Drive Link: Click HERE
