Application Design 1 - Project 03: Low Fidelity App Design Prototype

APPLICATION DESIGN DST 60504

WEEK 10 - WEEK 14  (18.11.2024 - 12.01.2025)

NAME: Chin Tze Wei

I.D: 0357423

COURSE: Advanced Interactive Design / Bachelor of Design (Honors) in Creative Media

GROUP: Class 01 Sec 01

Application Design 1 - Project 03: Low-Fi App Design Prototype


- LIST -

TABLE OF CONTENT

        2.1  Wireframe
        2.2  Process of Designing in Figma
        2.3  Usability Testing
        2.4  User Feedback
        2.5  Improvement Made
        2.6  Colour Theme and Typography
        2.7  Final Outcome
3.  Feedback


1. INSTRUCTION

Module Information Booklet

Module Information Booklet

To-Do List:
  1. To create a low-fidelity prototype for our chosen mobile application.
  2. Should include wireframes and visual design concept aligned with the branding of the application.
Requirement:
  • Visual Design Concept
  • Wireframes
  • Usability Testing
  • E-Portfolio (A digital document that includes low-fidelity prototype, wireframs, and visual design concept, include a brief summary of  your usability testing results and how you used them to refine your design)




2. PROJECT 03: LOW-FI APP DESIGN PROTOTYPE

2.1  Wireframe

After completed the previous task, which include preparing the UI/UX document, I then proceeded to develop a low-fidelity prototype for the Padini Mobile Application. To start, I first study the competitors app's design and layout. These apps provides me a valuable references for application to the Padini App redesigned project. Then, I tried to draw a basic draft of wireframe which I hope my redesign app should have.

2.2  Process of Designing in Figma

Moreover, I then start to explore the features in Figma. Before conducting this class, I have learned the basic of the Figma software but there still something I don't used to familiar with, which is the component and the "linking" thing (joining the frame and make the prototype works). Hopefully, I found out that my friends are quite familiar with this software and they can teach me, the process of developing the prototype in Figma turned out to be smoother and easier than I thought. The only aspect that consumed most of my time was designing the app's overall interface, especially the Home Page and the Product Page, because from the previous task, respondents reponse that the layout of the original Padini Mobile Applications is very outdated and not trendy.

To begin, I set the frame size exactly same as my phone model and applied them a layout grid with 4 columns, 30 for margins, and 20 for gutters. With the guidance of the layout grid, designing the app's interface becomes more handleable for me.

Figure 2.1  Working Process - Log In and Sign Up Page

For iconography, I decided to use a plugin-free template in Figma, which really saved my time as I didn't need to find the whole set of icon myself.

Figure 2.2  Working Progress - Iconography

Next, for Home Page, there will have a lot of content, so I decideed to have added horizontal scrolling for specific sections, such as promotion banners. Other than that, there will be a vertical scrolling for the entire Home Page to make the interface appear more organized.

Figure 2.3  Working Process - Home Page

And then the next step is to proceed with designing each of the pages.

Figure 2.4  Working Process - Designinig each page of the app

Figure 2.5  Working Process - Designed Interface 1

Figure 2.6  Working Process - Designed Interface 2

Figure 2.7  Working Process - Designed Interface 3

After completing the design of the interface with a total of 63 frames, I proceeded to link all of them together and create the prototype and ensure they work smoothly.

Figure 2.8  Working Process - All designed pages

Figure 2.9  Working Process - User Flow Interaction

Figma Board (Low Fidelity)


Click HERE to access to prototype in Figma.


2.3  Usability Testing

Moving to the next phase, which is usability testing, which we need to show three scenarios with detailed descriptioins that required userd to perform specific actions within the application.

Task Given:

Scenario 1: Longgin into the Padini App and search a product
As a user, imagine you've login into the Padini App, after login, try to search one product in the search page which the product named "Harry Potter".

Scenario 2: Add a product to cart
Now, imagine you are planning to add a product to cart. Your task is to click on a product in the Catalog Page and then choose the product named "Harry Potter" and select the S size, Black colour and the number of product, and then click the "Add to Cart" button.

Scenario 3: Checkout a product
In this scenario, imagine you are planning to checkout the product from your cart. Now click on the Cart button and then choose the product you're gonna checkout. After that, it will navigate to th checkout progress.

2.4  User Feedback

I collected feedback from three participants through online Zoom meeting. I apologize for not being aware that I forgor to record the process of user testing of Low Fidelity Prototype; I only realized this after starting to do the High Fidelity Prototype phase. However, I have note the feedback of my users.

PADINI MOBILE APPLICATION - Low Fidelity Usability Testing
Summary of feedback based on user feedback:
  • Consider making the button more bigger.
  • Consider making the text of the content more visible.
  • Try to add on more component to have more interactive features inside the app.

2.5  Improvement Made

Based on user feedback, I have made some minor changes to some pages and deleted some unwanted pages. 

Figure 2.10  Improvement on the button and text


2.6  Colour Theme and Typography

Colour Theme

After gathering feedback from the respondents regardging their comments on the app colour in Project 02: UI/UX documents, it became apparent that the use of the brand colours (Black and White) throughout the entire app interface made users feel boring and their felt that the colours are to common which other apps such as ZARA also using the same colour theme. In response to this feedback, I have maded a huge decision to adjust the colour scheme of the application.

For the new colour scheme, I opted to primarily use Pink and Beige for the app interface. The brand colours would be reserved for specific elements such as buttons, icons, and Page colour. 

Figure 2.11  Colour Theme

Typography

For the fonts, I decided to choose Crimson Text and Inter for the application. Crimson Text is for the heading and Inter for the overall content in the app. One of the reason using Crimson Text is because the fonts are similar to the Original Padini App's Logo Font, therefore I tried to use this font. Moreover, the font, Inter is one of the popular fots recomended by designers for use in application interfaces. According to some research, the font Inter's lowercase letters have aa tall x-height, which aids the readability of sentences with mixed-cased texts. This characteristic makes Inter well-suited for application interfaces, allowing information to be read quickly, with ease and clarity. 


2.7  Final Outcome



Click HERE to access to prototype in Figma.



3. FEEDBACK

24.11.2023 - Week 12 (Low Fidelity Prototype)

  • For Log-In page, the buttons can be more slightly bigger.
  • Can use component to create a basic animation for the Loading Page.




QUICK LINK

Project




 

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