Design Principles - Lecture 05: Topic 05
DESIGN PRINCIPLES GCD 60804
NAME: Chin Tze Wei
I.D: 0357423
COURSE: Design Principles / Bachelor of Deisgn (Honors) in Creative Media
GROUP: Class 01 Sec 03
Design Principles - Lecture 05: Topic 05 (Symbol; Word and Image)
Lecture Note:
1.0 Symbol
- A sign, shape, or object that is used to represent something else.
- Can provide or convey information, equivalent to one or more sentences of text, or even a whole story.
Figure 1.0 Type of Symbols
1.1 Pictorial Symbol
- Image-related and simplified pictures.
Figure 1.1 Pictorial Symbol
1.2 Abstract symbols
- Look like the objects that they represent but have less detials.
Figure 1.2 Abstract symbols
1.3 Arbitrary symbols
- Have no resemblance at all to the objects or the ideas they represent.
- Is invented with the meaning consrcuted.
- Many based on geometric shapes and colours.
- Have to learn arbitrary symbols.
Figure 1.3 Aritrary symbolsSS
2.0 Word and Image
- Choosing the right words to pair with the imagery is of high importance as it would deepen the meaning of the design.
- Suitable typeface and strategic positioniinig of the type will result in visual hierarchy and balance in a work of design.
- Typography is the design and arrangement of text to convey a meesage or concept.
Figure 1.4 &1.5 Word and Image
