Design Principles - Lecture 03: Topic 03
DESIGN PRINCIPLES GCD 60804
NAME: Chin Tze Wei
I.D: 0357423
COURSE: Design Principles / Bachelor of Deisgn (Honors) in Creative Media
GROUP: Class 01 Sec 03
Design Principles - Lecture 03: Topic 03 (Repetition, Movement, Hierarchy and Alignment)
Lecture Note:
1.0 Principle of Design - Repetition
1.1 Repetition
- Can make a work of design seem active.
- Can create rhythm and pattern within the work.
- Keep rhythms exciting and active, and to avoid monotony.
- Increases visual excitement by enriching surface interest.
Figure 1.0&1.1 Repetition
2.0 Principle of Design - Movement
- A way design leads the eye in, around, and through a composition (the path the eye follows).
- Objects seem to be moving in a visual image.
- Comes from the kinds of shapes, forms, lines, and curves that are used.
Figure 2.0&2.1 Movement
Figure 2.2 Movement
3.0 Principle of Design - Hierarchy
- Is the choreography of content in a composition to communicate information and convey meaning.
- Directs viewers to the most important information first.
Figure 3.0&3.1 Hierarchy
4.0 Principle of Design - Alignment
- The placement of elements in a way that edges line up along common rows or columns, or their bodies along a common centre.
- A sense of unity and cohesien, which contributes to the design's overall aesthetic and perceived stability.
- A powerful means of leading a person through a design.
Figure 4.0,4.1&4.2 Alignment
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