Design Principles - Lecture 04: Topic 04

DESIGN PRINCIPLES GCD 60804

NAME: Chin Tze Wei

I.D: 0357423

COURSE: Design Principles / Bachelor of Deisgn (Honors) in Creative Media

GROUP: Class 01 Sec 03

Design Principles - Lecture 04: Topic 04 (Harmony, Unity, Scale and Proportion)


Lecture Note: 

1.0 Principle of Design - Harmony

  • Involves the selection of elements that share common trait.
  • Becomes monotony without variety.
  • The sense that all of the elements of design fit together (same theme, aesthetic style or mood).
Figure 1.0, 1.1&1.2  Harmony

2.0 Principle of Design - Unity

  • Repetition of particular elements (colours, shapes or materials)
  • Occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme.

Figure 2.0&2.1  Unity

Figure 2.2  Unity

3.0 Principle of Design - Scale and Proportion

⭐ Scale and Proportion are both design elements that have to do with size.
⭐ Scale: The size of one object in relation to the other objects in a design or artwork.
⭐ Propotion: The size of the parts of an object in relationship to other parts of the same object.

3.1  Scale

  • The size and dimension of  figures and forms relative to a specific unit of measure.
  • Scale can be determined in two ways: Actual measurement and Visual estimates based on comparison.
Figure 3.0  Method to determined scale
  • Architectural drawings and scale models are examples of applied use of scale.
Figure 3.1  Architecture drawing

3.2  Proportion

  • The relationship of two or more elements in a composition.
  • Compare to one another with respect to size, colour, quantity, degree, setting (ratio).
  • Effective use of proportion in design often results in harmony and unity.
Figure 3.2&3.3  Proportion
Figure 3.4  Proportion



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